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Author : richard snow

Descripton : a propulsive history chronicling the conception and creation of disneyland the masterpiece california theme park as told like never before by popular historian richard snow one day in the early 1950s walt disney stood looking over 240 acres of farmland in anaheim california and imagined building a park where people could live among mickey mouse and snow white in a world still powered by steam and fire for a day or a week or if the visitor is slightly mad forever despite his wealth and fame exactly no one wanted disney to build such a park not his brother roy who ran the company s finances not the bankers and not his wife lillian amusement parks at that time such as coney island were a generally despised business sagging and sordid remnants of bygone days disney was told that he would only be heading toward financial ruin but walt persevered initially financing the park against his own life insurance policy and later with sponsorship from abc and the sale of thousands and thousands of davy crockett coonskin caps disney assembled a talented team of engineers architects artists animators landscapers and even a retired admiral to transform his ideas into a soaring yet soothing wonderland of a park the catch was that they had only a year and a day in which to build it on july 17 1955 disneyland opened its gates and the first day was a disaster disney was nearly suicidal with grief that he had failed on a grand scale but the curious masses kept coming and the rest is entertainment history eight hundred million visitors have flocked to the park since then in disney s land richard snow brilliantly presents the entire spectacular story a wild ride from vision to realization and an epic of innovation and error that reflects the uniqueness of the man determined to build the happiest place on earth with a watchmaker s precision an artist s conviction and the desperate high hearted recklessness of a riverboat gambler